Indian Restaurant Management and International Restaurant Business Development

Indian Restaurant Management and International Restaurant Business Development

In SaleHoo’s Ishq Mein Marjawan 2, there is a new entry that promises to help you get rich quickly. This one promises a better business and even promises the return of a previous business partner. But does it really live up to its claims? Or does it just spin a web of lies? Let us find out.

First, we will look at the introduction. It is written in Hindi and seems to be aimed at new members or those who are still new to online business. It is not exactly a how-to manual or a business manual, so it is not surprising that it contains some ambiguous sentences and unclear directions.

The author claims that this is the ultimate guide in terms of achieving success in the online business. It is supposed to give all of the necessary techniques and tips that one needs as part of the learning process. This would include ‘how to get rich quick’. It is also one of the books that talks about the importance of perseverance. And yet, we see that the ‘how to get rich quick’ bit is not covered at all.

What we get instead is ‘how to achieve success in online marketing’. This is indeed a fine bit of advice, but unfortunately, this is just one small part of the whole book. There is no section on ‘how to get rich quick’ and even the instruction on this is scarce at best. There is also no clear indication as to when one is meant to achieve success. The ‘course’ is only 40 pages long and this includes an introduction and conclusion.

The ‘business development’ or ‘business development module’ is not too bad either. It is divided into four main categories – ‘marketing’, ‘content generation’, ‘recruitment’ and ‘business analysis’. The marketing module is divided into twelve parts and each of these has six sub-topics. The other subtopics are on how ‘content generation’ works and on ‘recruitment’.

The topics mentioned in the introduction and the middle part seem to cover the basics of ‘online marketing’. The term ‘online marketing’ itself seems to be somewhat vague and this leads to a lot of confusion. So here, Mein Marjawan devotes a page to explaining what ‘online marketing’ is. Later on, he reiterates that it is part of the larger subject of ‘business development’. Again, it is unclear as to what he means by ‘business development’. The ‘business development module’ is not too lengthy.

As far as the ‘business development module’ is concerned, there is nothing in this article that is contrary to Mr. Mein’s views. For example, he has advocated that you do not need a degree if you want to become a website designer. So this is a definite endorsement of the IHT course, even though the module is lengthy and the IHT website designer course is expensive. What is clear is that the IHT syllabus is flexible and very much worth considering.

The ‘business development’ module gives practical advice on how you can use the ‘business development’ module to your advantage when creating your own website. The ‘mein formula’ is discussed at some length and is discussed in detail in the ‘business development’ module. This is an important topic that deserves careful attention from beginners looking to take an online course to make money. There is enough material in the IHT syllabus for anyone to understand this topic and to have some idea about the value of their own time.

The book is detailed and is very thorough. There are references given to works that other students may find interesting and this includes works by well known authorities on the financial markets and those that are considered experts on different topics. This is all very useful and it certainly leaves the reader well informed before reading the text. Mr Mein does not shy away from discussing concepts that are more difficult and advanced and some of this is obvious from the start, such as futures trading or options trading.

There is also an introduction to risk management and it is rightly said, “Risk is part of the game”. The whole premise of the IHT is to minimise risk and this is rightly emphasized in this text. There are also a glossary of terms and a table of contents. There is also a full chapter on ‘escaping traps’.

A final note is that the authors do stress the importance of having a mentor to help you through the process of absorbing IHT and applying its principles. However there is no indication that this is a step up from having an IHT practitioner. The one suggestion is that if you have a good business development coach that has experience of working with IHT principles and strategies, then you should consider taking his advice on board. However, this is a personal decision. The key thing is that Mr Mein’s ‘entials guide’ is still a great piece of business development literature to help you achieve your goals.

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